About Steph
The strategy behind the content.
I’m Steph, a UK-based UGC creator, content strategist and social media expert with more than 17 years’ experience helping brands connect with their audiences.
Today, I combine nearly two decades of marketing expertise with authentic, relatable content creation to produce videos that not only look great, but are created with a clear purpose.
Work with me
My story
From corporate marketing to full-time creator.
Rather than taking the traditional route into content creation, I spent almost two decades building my career in marketing, communications and social media.
I’ve led international social media strategies, supported senior executives with thought leadership, built an employee advocacy community with more than 1,000 participants and managed content for global brands.
Alongside my corporate career, I built my own community across Instagram, TikTok and YouTube, creating fashion, beauty, lifestyle and home content for women in their thirties and beyond.
After being made redundant for the third time in six years, I decided it was time to take the leap and turn the business I had been building during evenings and weekends into my full-time career.
Now, I use both sides of that experience to create content that feels authentic to the audience while still delivering against the brand’s wider marketing objectives.
Why work with me?
Creative content, backed by strategy.
I understand what makes content engaging for an audience, but I also understand what brands need that content to achieve.
Strategic thinking
Every piece of content starts with the audience, the platform and the campaign objective, rather than simply following a trend.
Authentic delivery
Natural, relatable content that feels like a genuine recommendation rather than a traditional advertisement.
Professional process
Clear communication, reliable delivery and a collaborative approach from the initial brief through to the finished content.
Multi-industry experience
Experience creating content across fashion, beauty, skincare, haircare, home, finance, technology and lifestyle.
Behind the content
A little more about me.
I believe the strongest UGC feels less like advertising and more like a recommendation from somebody you would genuinely trust.
My own audience knows me for inspirational but relatable content, honest recommendations and sharing the realities of building a beautiful life on your own terms.
- Renovating and styling my new-build home
- Finding the best midsize fashion pieces
- Testing beauty and skincare products
- Shopping for handbags I probably do not need
- Planning my next home project
- Adding just one more plant to the house
Previous partnerships
Brands I’ve created content for.
A selection of fashion, beauty, lifestyle and home brands I have worked with across my creator platforms and UGC projects.
Let’s work together
Let’s create content your audience actually wants to watch.
Whether you are looking for UGC, social-first campaign content or an ongoing creator partnership, I would love to hear more about your next project.
Work with me