3 easy steps to creating an awesome about me page

Now I don’t know about you. But when I discover a new blog I want to know more about the person behind the blog. Maybe it’s because I’m nosey. Or maybe it’s because as a fellow blogger, I’m keen to know who is behind the beautiful blog I’ve just discovered. Either way, having an about you page on your blog is vital. But if you’re not sure where to begin. Then here are my three easy steps to creating an awesome about me page.

TELL US WHO YOU ARE

Now the single most important part of an about me page is actually telling people about you. So tell them. Start with a headline that tells your audience who you are and what you blog about. It might seem a little cringe to try and sell yourself. But that’s exactly what you’re doing. You’re letting your audience know who you are. And giving them a chance to connect with you on a deeper level. Plus it gives brands an indication of whether you’re their perfect partner. If you’re struggling with this step, here is what mine says…

Hey, I’m Steph, a lifelong blogger and digital marketing coach. If you told me when I started my first blog Merry Musing in 2012 that this is what I’d be doing eight years later. I’m not sure I would have believed you. But then life does like to lead us to exactly where we need to be.

TELL US WHAT YOU DO

After your headline introduction, let your audience know how and why you started your blog. Was it to bring together your passion? Is it because you want to share the best travel destinations/recipes/mid-size fashion? Or is it document your life as a mum? Whatever it is, let your audience know what to expect from you. Mine is below…

I’m passionate about giving bloggers and small business owners the tools and knowledge to nail their niches, grow their platforms and profit from their passions. If you’re not sure about SEO. Clueless about Google Analytics. Don’t know where to begin with email marketing. And just can’t get your head around Pinterest. Then I’m here to help. I use my decade-plus experience of the marketing industry to break down the jargon and explain blogger to blogger what these things mean. Why they’re important. And how to actually do them.

WHAT DO YOU OFFER YOUR AUDIENCE?

The final step in creating an awesome about me page is letting your audience know why you’re an authoritative figure in your niche. And why they should keep returning to your blog for your expertise and advice. Is it because you’ve been vegan for 10 years and know the best vegan recipes and restaurants? Or is it because you’re a plus-size woman who enjoys shopping and fashion. And wants to share her latest outfit photos on the blog? If you want some inspiration mine is below…

I’m on a mission to give as many bloggers, influencers and small business owners the tools and knowledge to nail their niches, grow their platforms and profit from their passions. If it’s possible for me, then it’s definitely possible for you too!

So those are my three easy steps in creating an awesome about me page. I hope this has been of use. If you want to see my full about me page – it’s right here. And leave me your links in the comments for me to check out your awesome about me pages.