Three reasons why you need an email list

Now I really don’t want to be adding to anyone’s workload. Trust me, with running a blog, growing an Instagram platform, trying to my head around TikTok and reels and remembering to Pin it can be overwhelming to think there’s something else to master. But trust me, this is one area that you should be focusing time and energy on. If you’re looking to generate engagement, build a community or push forward with launching a product of your own. Then here are three reasons why you need an email list.

YOU DON’T OWN YOUR FOLLOWERS

There are only two platforms that you have control over. That’s your website and your mailing list, You own these, you can build these and no-one can take those loyal subscribers away from you.

Yes you might have thousands of views on TikTok, and Instagram Reels. But you don’t ‘own’ those followers. The platforms do. And if they were close tomorrow. Or the UK government was to ban one of these platforms, your fans and followers could be gone too.

YOUR SUBSCRIBERS ARE ENGAGED

By being a subscriber to your emails, these subscribers are showing their commitment to you by giving you access to their inbox. And that commitment will result in them reading the emails you send. Sharing your emails with their friends or followers. And helping you build your dreams into a reality. You need these subscribers as they are so much more engaged that fans that follow you on social media and like a post.

A MAILING LIST CAN HELP GENERATE INCOME

Emails are a great way to generate income as you can include:

• Affiliate income by sharing your favourite products
• Launching a product to an engaged audience
• Boosting traffic by directing subscribers back to your site

So are you convinced by these three reasons why you need an email list? If so, and you’re not sure where to begin. Then you can always reach out to me for coaching on how to start a mailing list and how to grow one to include engaged subscribers!